The Alaska Seafood Marketing Institute (ASMI) opened its first overseas marketing office in Japan in 1987. The goal of ASMI Japan is to increase general awareness of Alaska seafood as a wild, natural and sustainable resource among Japanese seafood industry, consumers and HRI.
To achieve this goal, ASMI Japan conducts a variety of PR and promotional activities such as retail promotions, recipe development and menu promotions, POS development, consumer events, cooking class collaborations, as well as trade focused seminars, workshops, receptions and trade shows.
For more than 40 years, Japan has been Alaska’s largest and most stable seafood export market. Japan remains today the world’s largest seafood buyer and is a key importer of Alaska seafood items like Pollock surimi, Pollock roe, herring roe, sockeye salmon, king crab and snow crab, as well as others.
In 2012, Japan imported 181,581 metric tons of Alaska seafood, valued at $647,422,000.
After China, Chile and Thailand, the United States (Alaska predominantly) is the fourth largest seafood exporter to Japan (2008 figures), making Japan a crucial market for Alaska seafood and for the Alaska Seafood Marketing Institute.
Alexa Tonkovich, International Program Director
311 North Franklin Street. Suite 200
Juneau, AK 99801-1147
ASMI Japan Office
Tomo Shimada, Managing Director
International Place, Sanei-cho 26-3,
Shinjuku-ku, Tokyo 160-0008 JAPAN